Our Story

A product and automobile designer by passion, and a patron of tailored clothing since his childhood, our founder Tushar Jaitly is an alumni of the prestigious Istituto Europeo Di Design, Italy.

His years in Turin & Milan, the global hub of fashion and design, sowed the seeds for his first venture: TJ-Moto. An eponymous bespoke atelier, it was at the forefront of India’s burgeoning custom motorcycling culture and the lifestyle around it. Tushar designed his first motorcycle, Nadia, in 2013, which was showcased at multiple motorcycling events and won several accolades across the country. It was ranked as the world's 10th best custom motorcycle in 2014.

Closer home, his brother, Pranay Jaitly, also an alumni of IED Milan, is one of India's premier celebrity stylists and an established name in the world of fashion.

Armed with a deep understanding of fabrics and craftsmanship, Tweed & Twine is Tushar’s attempt to deliver a fresh take on classic menswear, reviving and rescuing it from dull designs and shoddy tailoring.

“Timelessness, modernity and playfulness are the key elements that we believe in as a brand and our focus remains on quality over quantity. Unique accents like that of a lapel detail, an unexpected pop of colour in the lining or structural explorations are how we up the ante, while still having a whole lotta fun!”